Up to Us is a NYC-based non-profit focused on activating young people to engage in civic action like registering to vote and receiving the Covid vaccine.

In partnership with Headcount, we designed a customizable voter registration flow for major clients such as Billie Eilish, Phish, and Harry Styles. View a complete list of the campaigns here.

Each campaign aims to incentivize US Gen-Z voters to register, check their registration, or, if they are under 18, to receive election information. Upon completing the flow, they are entered in a sweepstakes to win all-expenses-paid trips, VIP passes, or other prizes from their favorite artists. You can view Harry Styles' co-branded flow below.

In total, 520,000 people prepared to vote using the product. 150,000 of those people registered to vote. The complete impact can be found here.